Tucked away on Fischershund, a quiet street in downtown Reykjavik, is a shop selling perfumes, beauty products, candles, and home goods infused with Icelandic essential oils. Head down a set of stairs near the register, and you’ll find a small cellar housing a mini-museum documenting Icelandic history through odor.
The walls are lined with moments from the past—photos and stories of rebellion, raging fires, and more—below which sit glass jars, each coated with an aroma that captures and recreates the moment. Lift each jar and breathe in deeply to get a whiff of smoky pine, florals, sweet sugar, and other scents exclusive to the Nordic country and its chronicles.
The cozy aromatherapy shop is located in the former music studio of Jónsi, the frontman of prolific Icelandic band Sigur Rós. Jónsi founded the store alongside his sisters and extended family.
Know Before You Go
The family behind Fischer is deeply involved in the arts. Don't forget to climb the ladder in the back left corner of the shop and glance through a small window to see hidden video art by sister Sigurrós (the namesake of her brother's band).