Nobody does gimmicks like Japan, the capital city Tokyo in particular. In concept cafés throughout the city, the experience comes first while the meal is secondary. Cat cafés, where diners can play with lazy cats, and maid cafés, where patrons are treated like royalty by cute maids, are perhaps the best-known genres of theme restaurants, but they’re just the tip of the iceberg.
At various hidden restaurants tucked into busy downtown high rises, you might encounter evil doctors, vampires, even Buddhist monks, each part of a distinct immersive fantasy.
Know of a concept café in Tokyo we’re missing? Add it to the Atlas.