Guru Road – Empire, Nevada - Atlas Obscura

Guru Road is a curious monument of quirky aphorisms and folk art installations built by DeWayne “Doobie” Williams between 1978 and 1992.

This mile-long strip of dirt road can be found 2 miles north of Gerlach, NV and is passable with a normal car. The entrance is marked by a street sign which says “Guru Road” and by messages etched into indigenous flat rocks which elaborate “The Wonder Road,” “Maybe Something For You,” and “Remember No Matter What You Think Of This Road The Price Is Right.”

Much of the road is lined by rocks engraved with the names of local folks and a descriptive byline, or other sections marked with a string of folksy sayings or other grass roots wisdom.

A series of larger installations are found as you journey along the road: Ground Zero, Elvis, Trickle Down Art Show, Big Medicine tipi, TV Station, and more. The road can be experienced by car, although some installations will require closer inspection for the full effect. The site overlooks the extreme southern portion of the Black Rock Desert playa, and is accessible year-round.

Gerlach is a very remote, very small town with one restaurant and gas station, so be sure you have plenty of water and have prepared for the journey appropriately!

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May 6, 2010

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