Once a thriving furniture factory, the building at 8 Weierwiesstrasse is now home to ventriloquist dolls, a magic library, and eerie electrified wax figures. It’s all the work of Swiss magician/ventriloquist Retonio Breitenmoser, who purchased the site in the late 1980s.
An enthusiastic collector of rarities, Breitenmoser initially used the building as a private storage space and converted the upper floors into his home. After several of his local projects (Magic Casino, Nostalgia amusement park) as well as international projects (Magic & Movie Hall of Fame in Las Vegas, Nile Adventure) eventually met their demise, he decided to focus on his newest vision, transforming the acquired furniture factory into the “Dreamfactory.”
Breitenmoser converted the main room into a Las Vegas-themed event hall for glitzy dinner shows. During these entertaining evenings, he would give visitors a glimpse into his “catacombs of oddities” downstairs. In May of 2020, he decided it was time to share these hidden treasures with the rest of the world.
His collection is now an interactive museum with original items and set pieces from Hollywood and Las Vegas, playable pinball machines, jukeboxes, classic automobiles, miniature worlds, model trains, signed sports memorabilia, musical instruments, antique radios, and television sets, taxidermied animals, a toilet on wheels, and many other unclassifiable items.
The space is laid out as a long, continuous labyrinth in which visitors travel from theme to theme. Breitenmoser dibbed it Zauberwelten, or World of Wonders.
Know Before You Go
The Dreamfactory is open from Wednesday to Sunday. On weekends, there is a 15-minute magic show included with your museum visit.