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All the United States Michigan Traverse City Doug Murdick’s Rooftop Box of Fudge
Gastro Obscura

Doug Murdick’s Rooftop Box of Fudge

For more than 50 years, an iconic sign has greeted visiting “fudgies” to the Traverse City area.

Traverse City, Michigan

Added By
Rick Brown
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View of the box of fudge when lit in the evening.   rickbbiking / Atlas Obscura User
View of the box of fudge when lit in the evening.   rickbbiking / Atlas Obscura User
  rickbbiking / Atlas Obscura User
  rickbbiking / Atlas Obscura User
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About

Doug Murdick’s Fudge opened its first store in downtown Traverse City in 1964. In 1965, they opened a second location along U.S. 31 in nearby Acme Township. The newer spot quickly distinguished itself with an iconic decoration: a giant box of fudge on its roof.

The highway-facing fudge shop is situated directly across the road from the blue waters of East Bay and is an easily recognizable landmark due to its sweet signage. The Acme store is open during the prime tourist season (May through October), but the iconic box of fudge is visible throughout the year Given the number of fudge shops dotting many towns in Northern Michigan and their immense popularity with the tourists, those vacationing "up North," especially the ones who frequent multiple fudge shops, are often referred to as "fudgies" by local residents.

Related Tags

Signs Sweets Giant Food

Know Before You Go

The fudge shop is located on the east side of U.S. 31. During the winter months, the parking lot may not be plowed.

Community Contributors

Added By

rickbbiking

Edited By

steeplelady

  • steeplelady

Published

February 7, 2019

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  • http://murdicksfudge.com
Doug Murdick’s Rooftop Box of Fudge
4500 US-31
Traverse City, Michigan
United States
44.746215, -85.551224
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Photo of Traverse City

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Protected Indian Trail Marker Tree

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miles away

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Photo of Traverse City

Traverse City

Michigan

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