Storytelling Through Social Media With Dr. Earyn McGee - Atlas Obscura Experiences
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Storytelling Through Social Media With Dr. Earyn McGee

Thu, Feb 3, 2022
3 sessions
$75 per person
See Dates
$75 per person
$75 per person
See Dates
What We’ll Do

In this three-part lecture series, learn how to tell condensed, compelling stories that spark real-world engagement across platforms.

Course Description

Social media can be a powerful tool for storytelling about the world around us, a medium for crafting distilled, digital narratives. Join herpetologist, science communicator, and founder of #FindThatLizard Dr. Earyn McGee for a deep dive into the art of building out and sharing compelling, informed stories across these digital, social mediums. Over the course of three weeks, we'll walk through everything from planning, researching, and producing content to building an audience and making connections and impact that transcend the virtual world. Dr. McGee will draw from her experience telling conservation stories, getting her followers looking for and identifying lizards, and covering social justice issues. By the end of this course, you’ll not only have practiced building out stories and posts of your own, but also you'll have developed a deeper understanding of various platforms as tiny spaces where big stories can emerge.

Syllabus at a Glance

There are three total sessions included in this purchase, each lasting for 1.5 hours on three consecutive Thursdays beginning February 3.

Session 1 (Thursday, 2/3, 7:30–9 ET)| Finding Your Story: Identifying and developing your content

Session 2 (Thursday, 2/10, 7:30–9 ET)| Approaches Across Platforms: Using social media, learning from others, and telling an effective distilled, digital story

Session 3 (Thursday, 2/17, 7:30–9 ET)| From the Virtual to the Real World: Reaching your audience and spurring action

Between Sessions

Outside of class, students will be given optional assignments to get them writing, producing, and posting stories of their own.

Pricing Options

We currently offer tiered ticket pricing in an effort to increase accessibility for all students, regardless of their economic situation. Our lecture series are available at three ticket prices, with a limited number of no-pay spots available for students who could not otherwise participate. This model is intended to support a wider range of students as well as our instructors. To learn more about our tiered sliding scale pricing model, please visit our FAQ page. 

Atlas Obscura Online Courses

This online course is offered by Atlas Obscura. Founded in 2009, Atlas Obscura created the definitive, community-driven guide to the most incredible places on the planet and is now an award-winning travel company that shares the world’s hidden wonders in person and online.

Our online courses offer opportunities for participants to emerge with new skills, knowledge, connections, and perspectives through multi-session classes designed and taught by expert instructors. Courses can take one of two forms: Seminars are intimate, interactive classes—capped at nine to 25 students—exploring topics and crafts through discussion, workshops, assignments, and in-class activities. We also offer lecture series that can be attended live, or viewed via a recording that will be shared within 72 hours after each session airs. Class recordings for lecture series will be available with a temporary password for up to two weeks following the final session of the course.

To learn more about our current course offerings, please visit

For answers to commonly asked questions, check out our FAQ page here.

Where We’ll Be

Once registered, you’ll receive a confirmation email from Eventbrite that will provide access to the class meeting. Please save the confirmation email as you’ll use it to access your course via Zoom on each scheduled date and time.

About Your Instructor
Dr. Earyn McGee
Dr. Earyn McGee

Throughout her academic career, Dr. Earyn McGee has followed her first passion, learning about cool animals. Dr. McGee received her B.S. from Howard University, her M.Sc. from the University of Arizona, and her PhD in natural resources with an emphasis in wildlife conservation and management at the University of Arizona. She is an expert in herpetology, specifically lizards of the southwestern US. Check out her popular social media game #FindThatLizard. Every week since June 2018 Earyn has challenged her followers to search for a lizard camouflaged in an image she posts. She uses her platform to teach people about lizards, conservation, and social justice issues. Earyn has been recognized for her work as a Forbes 30 under 30 lister, as an The Grist 50 lister, AAAS If/Then Ambassador, on Emmy nominated CBS’s Mission Unstoppable, GoldieBlox’s Fast Forward Girls YouTube Series, and on the front page of local and national newspaper outlets.

You can follow Dr. McGee on TwitterInstagram, and YouTube.

What Else You Should Know

This lecture series is designed so students can participate live or watch a recording after each session airs. Sessions will take place live over Zoom, with dedicated Q&A segments for students to ask questions via video or chat. Within 72 hours after each session airs, we will email all enrolled students a recording of the session, which they can watch using a temporary password for up to ten weeks after the course concludes.

In most cases, instructors will use Google Classroom to communicate with students outside of class. While students aren’t required to use Classroom, instructors will be using this platform to post resources, discussion questions, and assignments, when applicable.

We provide closed captioning for all of our courses, as well as transcripts upon request. Please reach out to us at if you have any questions, requests, or access needs.

Dates and Availability
  • Thu, Feb 3, 2022
    7:30 p.m.–9:00 p.m.
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